Choosing the right name for your business is the first and most important marketing decision you make. A good name gives your business wings, and a bad one is a burden you carry everywhere. How can you tell the difference? What makes a great business name?

Join Christopher Johnson–aka The Name Inspector–at BizJam for a workshop on the art and science of naming. Learn about different types of names, how the sound of your name can work with you or against you, why the meaning of your name is ALWAYS important, even when it’s not, how you can tap into shared metaphors, and other secrets of the naming pros.

You’re welcome to just listen and learn, but you’ll get the most out of this workshop if you come prepared to brainstorm.

More about Chris

Chris Johnson is founder of Phrasetrain, and author of The Name Inspector, a blog that takes a close look at names and tells you what makes them click (or clunk) from a linguistic point of view. He does not offer marketing treatises on branding strategy or analyses of corporate nomenclature systems. He is concerned with the linguistic essence of names: how they feel and sound when spoken, what they look like when written, and the meanings and moods they evoke in their contexts. He has years of experience as a professional namer and name analyst, and his JamSession at BizJam will reveal the inner workings of names.