Lisa Johnson, who will give the keynote address at BizJam 08, is the co-author of Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market (AMACOM, 2004), author of Mind Your X’s and Y’s (Free Press, 2006), and CEO of The Reach Group - www.reachgroupconsulting.com. A leading corporate trainer and brand consultant, Lisa has worked with top companies nationwide and has up-to-the-minute knowledge of market forces, trends and consumers’ buying minds.

Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times magazine, The Chicago Tribune and on NPR’s Marketplace. SoundViews named her first book, Don’t Think Pink, one of the top marketing books of all time.