Day 1:
Wednesday, July 9

Presenter:
D. Keith Robinson


You probably know that there are many opportunities to build your business and your brand online. But where do you start and how can you make the most out of your online marketing efforts? It’s a level playing field, but it’s also a big, wide open space with lots to know, learn and do. Starting with a solid brand and clear communication you’ll build a base upon which you can leverage technologies like blogging, video and podcasting to create a unique message and then share that message with the masses by leveraging community, both in the online and real worlds.

D. Keith Robinson will talk about how good design, a clear web marketing strategy, leveraging online community and consumer evangelism can help reach people and build a truly remarkable brand both on- and offline.

More about Keith

D. Keith Robinson is a Founder, Principal and the Creative Director of Seattle-based design agency Blue Flavor - www.blueflavor.com.

Keith has been working on the web, in some form or another, for almost 13 years. He started his career with Microsoft and quickly moved to a three-year stint at Boeing, where he worked as a designer and developer for some of Boeing’s highest profile projects.

He left Boeing to pursue the dot-com boom, and jumped ship just before the dot-com bust to head back to work for Boeing on the Connexion project. Since then, he has spent a few good years at Children’s Hospital Seattle, had a two-year gig as Editor-in-Chief for Digital Web Magazine, and gave the agency world a shot. Along the way, he has met some great people and worked on some amazing projects.

Keith is a recognized expert on web design, information architecture, and web publishing and he is a frequent speaker and writer on those subjects. In addition to the terrific companies above, he’s worked with AAA, Adobe, Connexion by Boeing, Real Networks, and Sony.