Day 1:
Wednesday, July 9

Presenter:
Robbin Block


Attending events is a great way to source leads and make valuable contacts, but who has time to visit them all? These days, it’s easy to enhance your efforts without leaving your seat. At this workshop, we’ll compare the real and the virtual to show you how to make the most of this promotional tool.

You’ll learn:

• 9 ways social networks can help you market your business
• Who’s using them: Are they your potential customers?
• How to choose the right social networks (i.e., “should I be on Facebook?”)
• Strategies for making the most of your time.
• What it takes to build a profile, plus 6 ways to get in the mix.

Is this the right workshop for you?

If you’ve been wondering how much time you should spend on social networks, or you’ve already dipped your toe in the water but find that you aren’t sure how to make them work for your business, you should attend — really.

More about Robbin

Robbin Block, Lead Consultant at Blockbeta Marketing — www.blockbeta.com, has been helping businesses use traditional and online marketing effectively for over 25 years. She has taught at the university level, and has consulted and worked for companies of all sizes and types — from seed to corporate. As a cross-pollinator, she merges ideas from various business models to reveal previously hidden strategies and opportunities. Of particular interest is the combination of Web and wireless to build added-value services and integrated customer communications.

Robbin gives engaging, motivating and often humorous presentations on entrepreneurship, strategy, Internet marketing and Web 2.0., providing practical tips and tools that can be put into practice immediately.

Robbin has an MBA from Boston University and a BA in Economics from the State University of New York at Albany. As a SCORE counselor on marketing and the Internet, she’s worked with hundreds of small businesses and startups since 2003. She also volunteers at KBCS 91.3FM on the One World Report public affairs program as a writer, copy editor and voice talent.