Day 2:
Thursday, July 10

Presenter:
Whitney Keyes


Trying to get more customers in your door or shopping in your online store? Want to get your name in the news and more people buzzing about you? Marketing doesn’t have to be expensive or complicated. In this fast-paced session, you’ll get a quick overview of a few marketing essentials to be more successful. Learn how to harness the power of “free” marketing and publicity to get the results you need and boost your business. Session includes tips on working with customers, collaborating with partners, and pitching the media, as well as branding, advertising, marketing, and media relations.

More about Whitney

Whitney Keyes is a consultant for entrepreneurs and one of executive producers and co-hosts of WhitneyandWyatt.com, a Web TV talk show. She’s currently producing Biz Bites, a new Web TV show for small businesses.

Prior to launching her own company, Keyes spent six years at Microsoft as a senior manager where she worked directly with Bill Gates. She developed and helped manage many of the company’s global initiatives including its first Corporate Social Responsibility Report, the launch of Office 2000, and viral marketing initiatives. Before joining Microsoft, Keyes worked for the City of Tacoma coaching hundreds of small businesses on marketing and management issues. Her entrepreneurial roots took hold at an early age when she managed her family’s retail and wholesale art businesses. Today Keyes speaks and teaches internationally on a range of business, marketing and lifestyle topics. She writes a daily blog on the Seattle PI for entrepreneurs called The Biz Bite: A Blog to Boost Business (blog.seattlepi.nwsource.com/thebizbite). An engaging, entertaining and motivating speaker, Whitney is quick to share the zigs and zags of her entrepreneurial career with spunk and humor.