Day 2:
Thursday, July 10

Presenter:
Mikelann Valterra


Most people “under value” their worth when it comes to their services. Small business owners are often scared that they may not get the clients they want if their rates are too high and they fear losing current clients if they raise your fees. Stop selling yourself short! Learn important strategies to use when setting and raising your rates. You will learn the two most important “ingredients” that go into setting your fee correctly, how to handle the top fears that come up when you set your prices, how to gauge if your fee is too low or too high, and how to talk about money with your clients in a comfortable manner. If you have trouble placing a value on your services or products, don’t miss this presentation!

More about Mikelann

Mikelann Valterra, founder of the Women’s Earning Institute - www.womenearning.com - is passionately devoted to empowering small business owners to earn what they are really worth. Mikelann is a published author and nationally sought after expert on women’s money and earning issues. For over a decade, she has empowered her audience to overcome self-sabotaging beliefs about wealth, transform their relationship to money, and break through their internal income ceiling.

With a Master’s in Conscious Studies, Mikelann brings a deep understanding of psychology and human potential to the field of feminine success psychology. She strives to uncover women’s blocks around their earning potential and help them lead a more abundant life.

Author of Why Women Earn Less: How to Make What You’re Really Worth (Career Press, 2004), Mikelann Valterra has appeared on dozens of radio shows, television spots and in newspapers across the United States. She also writes the blog, myselfemployedlife.com From KOMO News 4 to the Chicago Tribune, she talks about changing one’s relationship to wealth and how women can earn more.