Day 1:
Wednesday, July 9

Presenter:
Eric Weaver


Eric Weaver has a front-row seat in how the online world is transforming marketing. Fasten your seat belts as he takes us on an overview of the massive sea change in the way consumers seek out, study, and share offerings of value. Along the way, he’ll show us new tools for engaging with your customers, and help you understand how they think. He’ll also explain why old-skool marketing tactics - interrupt, shout, beg and stalk - no longer work. He’ll also explain why word of mouth is an outcome, not a strategy or a tactic. What your customers are talking about, and how to talk with them, not at them.

He’ll explain the six tenants of social marketing, and give you a social marketing toolkit. He’ll also explain why brand blogging allows you to not only bypass the media and go straight to your customers, but also allows you to listen to them and get new product ideas, and discover strengths or weakness in your business’s offerings.


More about Eric

Eric Weaver is vice president of Edelman Digital - edelmandigital.com, where he helps companies with branding, messaging, naming and positioning, as well as launching new marketing efforts like podcasting, product blogging, and RSS marketing. As a brand/marketing strategist, he helps clients leverage social trends and market realities to better connect with their customers and grow revenue.

Throughout his career, Eric has worked with some of the biggest brands in the US and abroad, including BMW, Brita, Clorox, De Beers, eBay, Ford, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, MCI, Procter & Gamble, UPS, the US Dept of Commerce, and many more.