Day 2:
(Thursday, July 10)

Presenter:
Lisa Johnson


There has simply never been a better time to own your own business. Following the Keynote address, acclaimed author and sought-after business consultant Lisa Johnson reveals powerful new market shifts that favor entrepreneurs. Based on a four-year research study of breakaway brands, The Free Agent Formula, offers six fresh strategies that help you make money faster, gain exposure to the right markets, and hone your craft with greater precision and impact.

These six proven steps will take you from fuzzy possibilities to a lucid, strategic plan and replaces some of the outdated business-building advice that has become less appropriate for today?s collaborative, connected, highly democratic market.

After learning the market shifts audience members will have a chance to get on the hot seat, share their most pressing marketing challenge and get fresh insights, clear thinking and instant advice from the authors of The Free Agent Formula.

Entrepreneurs at all stages of the business building process will find relevant and actionable ways to take their business growth to a new level.

More about Lisa

Lisa Johnson, who will give the keynote address at BizJam 08, is the co-author of Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market (AMACOM, 2004), author of Mind Your X’s and Y’s (Free Press, 2006), and CEO of The Reach Group - www.reachgroupconsulting.com. A leading corporate trainer and brand consultant, Lisa has worked with top companies nationwide and has up-to-the-minute knowledge of market forces, trends and consumers’ buying minds.

Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times magazine, The Chicago Tribune and on NPR’s Marketplace. SoundViews named her first book, Don’t Think Pink, one of the top marketing books of all time.