Day 1:
Wednesday, July 9

Presenters:
Thomas Schmitz and Mack Rieder-Johnson


Learn to track how visitors arrive at your web site and how they behave by using free tools like Google Analytics. Tom and Mack will walk you through setting-up your account, understanding your reports and using analytics data to improve your web site’s search marketing, social media outreach and interaction with visitors. You will learn where your visitors arrive from, what pages they visit and which web site links they use. You’ll also find out how you can drill down to locate specific information, set-up automatic e-mail reports, set goals, and track conversions. Along the way Tom and Mack will show you types of data you might encounter on your own web site and how you can use your analytics results to make potentially profitable changes.

More about Thomas & Mack

Thomas is an SEO analyst and social media marketing consultant at Portent Interactive - portentinteractive.com. Thomas brings twenty years professional online experience dating back to 1987 when he was an Assistant Systems Operator for GEnie, a predecessor of AOL, and served as editor of GEnie Lamp, a periodical for Apple II computer users. As the Marketing Director of Sotheby’s International Realty’s Honolulu office Thomas helped pioneer the use of the Internet as a marketing tool to sell high-end real estate internationally. Thomas has also served as a communications and development director for several nonprofits where he repeatedly demonstrated how web sites could be used as an integral campaign tool.

Mack Rieder-Johnson is a Paid Search Associate for Portent Interactive where he frequently provides Google Analytics Consulting. Mack’s credentials includes Google AdWords Qualified Individual and Yahoo! Search Ambassador certifications. He also writes articles and creates video seminars for PPC Villain (www.ppcvillain.com), a parody blog that provides evil search marketing advice.